Why this step matters
The Lean Canvas is one of the fastest and most effective ways to turn an idea into a clear business model. It helps you identify what truly matters: the customer’s problem, the value your solution delivers and the key assumptions you must validate. By filling each block, you gain clarity, reduce risks and build a foundation for smarter decisions.
This guide explains how to fill each block in practice, using simple explanations and real examples. In the end, you'll see how Vibz makes this process easier with an intuitive interface and AI-powered generation.
📌 The 9 Lean Canvas blocks, explained clearly
1. Problem
List 1 to 3 real problems faced by your customers. These problems must be relevant, frequent or painful enough to justify a solution.
Example: “Professionals who want homemade desserts but don’t have time to prepare them nor reliable places to buy.”
2. Customer Segment
Describe who experiences these problems. Be specific — behaviors matter as much as demographics.
Example: “Adults aged 25–45, working from home, who value artisanal food and live in urban areas.”
3. Unique Value Proposition
This is the core message that explains why your solution is worth choosing. It highlights what makes your offer special.
Example: “Personalized homemade cakes delivered weekly, made with curated fresh ingredients.”
4. Solution
List the three essential features or services that solve the problem.
Example: “App-based subscription, scheduled delivery and customizable flavors.”
5. Channels
Identify how customers will discover, engage with and purchase your solution.
Example: “Instagram, customer referrals, influencer partnerships and iFood delivery.”
6. Revenue Streams
Explain how your business makes money. Include one or more monetization models.
Example: “Monthly subscription of $19.99 with four deliveries per month.”
7. Cost Structure
List the main costs required to operate your business and deliver the solution.
Example: “Ingredients, packaging, logistics, platform fees and basic marketing.”
8. Key Metrics
Define the indicators that show whether your business model is progressing.
Example: “Active subscribers, repurchase rate, customer acquisition cost and NPS.”
9. Unfair Advantage
Describe what cannot be easily copied or bought — something truly unique to you.
Example: “Exclusive family recipes, expertise in fast delivery logistics and a loyal customer community.”
🚀 How Vibz helps you through the process
Vibz provides a set of tools that make the Lean Canvas creation journey much easier:
- Clear visual layout: each block is organized to help you reflect and refine.
- AI-powered generation: get a complete draft Lean Canvas in seconds based on your business data.
- Simple editing: click on any block to add, reorganize or delete items effortlessly.
Everything you complete here connects with other steps in the platform, supporting market analysis, business concepts and strategic insights.
📍 Final Tip
Your Lean Canvas doesn’t need to be perfect on the first try. It evolves — and should evolve — as you learn more about your market. What matters is taking the first step.
✏️ Continue to the next stage inside Vibz and unlock deeper insights about your idea.