Content · Methodology

Deployment Cockpit

After achieving a viable business, it's time to meticulously plan the actions needed to put your plan into practice.

Upon reaching the Cockpit, the fifth and final stage of the Vibz methodology, it's time to organize all the necessary actions to put your business into practice.

Everything that was conceived, analyzed, and structured in previous stages now transforms into strategic actions, with assigned responsibilities, deadlines, and expected results.

The Cockpit is the command center of your business plan — the space where you continuously plan, execute, monitor, and learn.

5W2H Action Plan

Vibz uses the 5W2H model, one of the most practical and effective methods for transforming strategy into execution.
It helps you detail what needs to be done, by whom, when, how, and why, in a simple and organized manner.

The name comes from the initials of the questions that guide each action.

Guiding questions to transform strategy into execution:

Acronym

Question

Meaning

What

What will be done?

Defines the action or task.

Why

Why will it be done?

Explains the objective of the action.

Where

Where will it be done?

Indicates the location, area, or context of execution.

When

When will it be done?

Determines the deadline or schedule.

Who

Who will do it?

Defines the responsible party.

How

How will it be done?

Describes the method or procedure.

How much

How much will it cost?

Indicates the cost or necessary resource.

Acronym Question Meaning What What will be done? Defines the action or task. Why Why will it be done? Explains the objective of the action. Where Where will it be done? Indicates the location, area, or context of execution. When When will it be done? Determines the deadline or schedule. Who Who will do it? Defines the responsible party. How How will it be done? Describes the method or procedure. How much How much will it cost? Indicates the cost or necessary resource.

In Vibz, the 5W2H plan can be viewed in table or kanban format, allowing you to track the progress of actions — from planned to completed — and keep execution under control.

Additionally, the system allows you to associate indicators and expected results with each action, creating a direct bridge between strategic planning and practical monitoring.

My Objectives — Balanced Scorecard (BSC)

Before initiating actions, you define your strategic objectives based on the BSC (Balanced Scorecard), one of the most widely used management models globally.

The BSC organizes objectives into four complementary dimensions, ensuring balance between the short and long term:

Strategic objectives organized into four dimensions:

Dimension

Focus

Objective Example

Financial and Economic

Results and profitability

Increase net profit by 20% in the second year

Market and Customer

Customer satisfaction and growth

Improve repurchase rate by 15%

Internal Processes

Operational efficiency

Reduce average delivery time by 30%

Learning and Growth

Team and innovation

Create an internal training program

Dimension Focus Objective Example Financial and Economic Results and profitability Increase net profit by 20% in the second year Market and Customer Customer satisfaction and growth Improve repurchase rate by 15% Internal Processes Operational efficiency Reduce average delivery time by 30% Learning and Growth Team and innovation Create an internal training program

These objectives can be directly linked to the 5W2H action plan, allowing the entrepreneur to see how each action contributes to strategic goals.

It's a simple and visual way to align execution and purpose.

Learnings and Insights

Entrepreneurship is a process of constant learning.

Therefore, the Cockpit also has a dedicated space for you to record insights, reflections, and lessons learned throughout the planning and execution stages.

These records become knowledge assets, allowing the entrepreneur to identify patterns, recognize successes, and avoid repeating mistakes in the future.

Over time, this history helps to refine strategic thinking and mature business management.


Why this stage is essential

To plan is to imagine the future. To execute is to build it.
The Vibz Cockpit exists to ensure this happens.

It is at this stage that the plan comes to life.

With the support of AI and the use of the 5W2H and BSC frameworks, the entrepreneur ceases to be merely a planner and becomes a strategic manager, monitoring execution and continuously learning from the process.

Vibz transforms planning into a real management system that helps the business stay on track and evolve intelligently.