Market Analysis

Planning a business without understanding its environment is like navigating without a compass.

Political changes, social transformations, technological advances, and new consumer behaviors can completely alter a sector's direction — and ignoring these factors is a common mistake among entrepreneurs.

The truth is that we don't control the external environment, but it controls much of our business results.

Vibz helps you see this landscape in a structured way, using artificial intelligence to guide the analysis and translate complex information into practical, actionable insights.

How this stage works

In this phase, you go through a set of analyses that, together, form a complete reading of your market. Each tool has been adapted by the Vibz team for the entrepreneurial context and is accompanied by AI that interprets, correlates, and recommends strategic actions based on the data entered.

PESTEL — Macro-Environment Analysis

Examines Political, Economic, Social, Technological, Environmental, and Legal factors that influence your business.

AI helps identify which trends or changes may represent risks or opportunities, considering the sector and region where the business will operate.

Porter's 5 Forces — Industry Competitiveness

Analyzes the bargaining power of suppliers and customers, the threat of new entrants and substitute products, and the degree of rivalry among competitors.

Vibz simplifies this analysis, transforming academic concepts into a practical view of how difficult it will be to compete and grow in the sector.

TAM / SAM / SOM — Market Potential

Here you quantify the size of the opportunity.

With automatic AI-assisted calculations, you discover:

• TAM (Total Addressable Market): the total size of the potential market;
• SAM (Serviceable Addressable Market): the portion of that market you can actually reach;
• SOM (Serviceable Obtainable Market): how much you can capture in the short and medium term.

These data allow you to estimate the business's potential revenue and align expectations with reality.

Functional Areas Mastery

Assess your company's capability across the main functional areas of the business.

Competitor Analysis

Maps and compares your main direct and indirect competitors.

Our AI helps identify potential competitors.

Intelligent SWOT

The traditional Strengths, Weaknesses, Opportunities, and Threats matrix gains a new dimension in Vibz.
Beyond the four quadrants, the system automatically generates:

• Critical success factors
• Main risk factors
• Strategic recommendations
• Next steps suggested by AI
• Personalized strategic conclusions

This is the smartest SWOT analysis you've ever seen — and the most practical too. It doesn't just describe the business situation, but points out how to act on it.

Why this stage is essential

No business survives solely on the quality of its idea — it thrives when it understands the context in which it operates.

Vibz's Market Analysis was designed for this: to reveal hidden risks, highlight real opportunities, and translate data into strategic decisions.

With AI support, entrepreneurs stop relying on guesswork and start seeing their business through the lens of viability and potential.