Market Intelligence

Competitor Analysis

This exercise organizes a structured benchmarking of your main competitors, allowing you to objectively compare your business against them—not based on impression, but on specific criteria.

PESTEL Analysis

PESTEL Analysis evaluates how external factors—those beyond your control—can affect your business: Political, Economic, Social, Technological, Environmental, and Legal factors.

Go-to-Market Strategy

The Go-to-Market exercise compiles a complete strategy for how your product or service will reach the market — from value proposition to launch plan — all in one place.

Personas and Insights

This exercise transforms "our customer" into specific, named individuals. Each persona is a semi-fictional profile built from the common characteristics of your real (or expected) customers, and becomes the reference point for the marketing, sales, and product decisions you'll make throughout the rest of the plan.

SWOT Analysis

SWOT Analysis organizes your business into four quadrants: Strengths, Weaknesses, Opportunities, and Threats — two internal factors (which you control) and two external factors (which you don't control).

SWOT Analysis

Sector Analysis (Porter's 5 Forces)

Sector Analysis uses Porter's 5 Forces model to measure how competitive and profitable your industry, as a whole, is – regardless of how good your specific business may be.

Porter's 5 Forces: Industry Environment Analysis

Market Potential (TAM/SAM/SOM)

This exercise sizes your market using the TAM, SAM, and SOM methodology—three numbers that answer different questions: how big is the market, how much of it can you actually serve, and how much of it can you realistically capture.

Market Potential (TAM/SAM/SOM)

Calculating the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) helps quantify the market potential for your product or service. This enables you to set realistic goals and develop appropriate strategies to reach your target audience.

What is SWOT Analysis and Why It's Essential for Entrepreneurs

Simple yet powerful, this tool helps you clearly see your strengths, identify risks, and discover opportunities you can seize.