Competitor Analysis
This exercise organizes a structured benchmarking of your main competitors, allowing you to objectively compare your business against them—not based on impression, but on specific criteria.
What it's for
It's easy to have a mental list of competitors without ever having compared, point by point, where each one is stronger or weaker than you. This exercise forces that comparison using five fixed criteria and automatically calculates a threat level for each competitor, so you know where to pay more attention.
Adding and evaluating a competitor
Use the green + button to manually add a competitor, or click on an existing one to edit. Each competitor has:
- Name and Website.
- Search on — shortcuts that open a search for that competitor on Google, Instagram, Facebook, and Google Maps, directly from the editing panel.
- Notes — free text providing context about the competitor and why they are relevant to your business.
- Criterion Evaluation — five scores from 0 to 5, each with a slider control and a small comment explaining the score: Reputation, Customer experience, Price, Quality, and Location/reach.
Threat level
Each competitor automatically receives a threat label, calculated by the average of the five scores:
- Low Threat — average up to 2.5.
- Moderate Threat — average between 2.5 and 3.75.
- High Threat — average from 3.75.
This label appears on each competitor's card, so a quick glance at the list immediately shows who deserves more attention.
AI Support
The AI button in the top right corner helps populate competitors based on what you've already defined in the rest of the plan (customer segment, value proposition). As with other AI-generated exercises in Vibz, the expectation is that it complements your list of competitors, not that it erases those you've already added—but always review what was suggested, including the scores for each criterion, before considering it final.
Tips
- Include indirect competitors and "benchmarks" (brands you admire, even if they don't directly compete for your customer)—they help calibrate quality and communication standards, even without direct competition.
- Be consistent across competitors when assigning scores—if possible, evaluate all of them in a single session to avoid different criteria from one day to the next.
- Review this analysis after finalizing your Lean Canvas and Unique Value Proposition—they help you decide who you are truly competing against.