SWOT Analysis
SWOT Analysis organizes your business into four quadrants: Strengths, Weaknesses, Opportunities, and Threats — two internal factors (which you control) and two external factors (which you don't control).
What it's for
It's the most well-known Market Intelligence exercise, and it serves as a synthesis: by this point, you've already analyzed the market, competitors, personas, and external factors separately — SWOT brings all of this together into a single view, distinguishing what depends on you (Strengths and Weaknesses) from what depends on the environment (Opportunities and Threats).
The four quadrants
- Strengths — internal, contribute to business success.
- Weaknesses — internal, hinder business success.
- Opportunities — external, contribute to business success.
- Threats — external, hinder business success.
In each quadrant, use the Add link to include a new item to the list.
Complementary dimensions
Below the four classic quadrants, Vibz adds four blocks that go beyond traditional SWOT and help transform analysis into action:
- Critical Success Factors — what needs to go right for the business to prosper.
- Key Risk Factors — what could most compromise the outcome.
- Recommendations — concrete actions suggested based on the analysis.
- Next Steps — what to do immediately afterward.
Strategic Conclusion
At the bottom of the page, a Strategic Conclusion summarizes, in continuous text, how the four quadrants and complementary dimensions connect and what this means for the business.
Export and AI support
Use Export to PDF to generate a complete version of your SWOT outside of Vibz. The Val's Insight button opens Val's analysis of the SWOT you've already built, and the AI button in the upper right corner helps generate starting items for the quadrants and complementary blocks, based on the rest of the plan.
Tips
- Fill out this exercise last in the Market Intelligence phase, after Competitors, PESTEL, Porter, and Personas — SWOT works best as a synthesis rather than a starting point.
- Be specific: "strong competition" as a Threat says less than "three direct competitors with 20% lower prices," which you should have already detailed in the Competitor Analysis.
- A Strength is only useful if it can become a selling point or a defensible advantage — if not, consider whether it truly belongs in that quadrant.
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