Key Process Mapping

What it's for

It's easy to describe what a business does in general terms, but truly operating it requires knowing the concrete sequence of steps: who does what, in what order, at each stage of the customer journey. This mapping is also the basis for identifying bottlenecks and for training those who will operationalize the business in your place.

The four process categories

The exercise is organized into four fixed blocks, each representing a phase of the journey:

• Sales — from the first contact until the purchase is finalized.
• Production / Execution — how the product or service is actually produced or carried out.
• Delivery — how what was sold reaches the customer.
• After-Sales — what happens after delivery, from support to customer loyalty.

How to fill it out

Within each category, use Add step to include a process step. The steps are numbered and can be reordered by dragging the handle icon (⠿) — the order matters, as it represents the actual execution sequence.

Val's Suggestions

Empty categories still show Val's suggestions with ready-to-add steps, one by one, with the + Add button next to each suggestion — or discard individual suggestions with Ignore, or all at once with Ignore all. As with other Val's suggestions in Vibz, nothing enters your list without you confirming item by item.

Tips

• Write the steps as concrete actions ("Schedule pickup with carrier"), not as generic titles ("Logistics") — it's the level of detail that makes this mapping truly useful for operating the business.
• It is not mandatory to fill all four categories with the same level of detail at once — start with the one that is most critical today (usually Sales or Production) and come back to the others later.
• Review this mapping after Products and Suppliers — the suppliers you registered there usually appear as part of the Production and Delivery steps here.