Products, Services, and Suppliers

This exercise lists exactly what your business sells—products, services, or subscriptions—along with the unique selling points of each offering and the suppliers that make them possible.

VibzAugust 25, 2026

Purpose

While the Lean Canvas summarizes your solution in a few lines, here you detail item by item what makes up your portfolio, and connect each item to the suppliers it depends on. This exercise clarifies, in practice, what you sell and who you rely on to deliver it.

Registering a Product or Service

Use the green + button to add an item, or click an existing one to edit. Each item has:

  • Name and Type — Own Physical Product, Resale, Service, or Subscription, among others.
  • Description — what the offering is, in free text.
  • Unique Selling Points (USPs) — aspects that make this item stand out from the competition; the page also suggests common USPs (High quality, Competitive price, Fast delivery, Sustainable, among others) as shortcuts.

Supply Chain

Within the edit screen for each product or service, the Supply Chain section records the external suppliers, partners, and providers necessary to enable that specific offering — it's not a single list of suppliers for the entire business, but rather per item. For each supplier, you can enter the Average lead time and Notes. Use + Add supplier if an item depends on more than one supplier.

Val's Suggestions

Based on the rest of your plan, Val suggests products and services that likely make sense for your business, including USPs and a suggested supplier for each. A unique detail on this page: each suggestion shows "Based on", indicating exactly which information from your plan (for example, a specific customer segment or a revenue stream) led Val to suggest that item — which helps you evaluate if the suggestion truly applies to your business. As with other Val suggestions in Vibz, nothing is added automatically: review and use Add item by item, or discard what doesn't apply.

Tips

  • Also register items that don't yet exist but are in your plans (like a future seasonal collection) — this helps other exercises, such as Process Mapping, to already consider that offering.
  • Fill in the Supply Chain, even generically at first ("suppliers of noble fabrics") — it's easier to refine later than to remember to come back and fill it from scratch.
  • Review this exercise after Competitor Analysis — comparing the USPs you registered here with competitors' strengths helps check if the differentiation is real.